A product researcher , strategist
focused on solving hard business problems
with deep user research
Master's in Human Computer Interaction @ Institute of Design
Previously @ IBM iX Consulting
Brands I have worked with
case studies
case studies
Designing a new pathway
to Extracare program.
Designing a new pathway
to Extracare program.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
An experience strategy to increaseExtra Care membership among non-members earlier in the journey.
Experience Strategy
Design Research
Designing an early path to the Extracare program.
An experience strategy to increaseExtra Care membership among non-members earlier in
the journey.
Experience Strategy
Design Research
Service Design
Journey Management
Mapping the Invisible : Service Blueprint for Home-Based Care Services
A service designed to streamline home modification for caregivers, from home assessment to verified support.
An experience strategy to increaseExtra Care membership among non-members earlier in the journey.
Service Design
Journey Management
Designing an early path to the Extracare program.
An experience strategy to increaseExtra Care membership among non-members earlier in
the journey.
"An insight is observations, ideas, connections, which are not complete in themselves, but which catalyze a well and richly prepared ground into a completely different way of seeing the world."
"An insight is observations, ideas, connections, which are not complete in themselves, but which catalyze a well and richly prepared ground into a completely different way of seeing the world."
"An insight is observations, ideas, connections, which are not complete in themselves, but which catalyze a well and richly prepared ground into a completely different way of seeing the world."
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