A product researcher , strategist
A product researcher , strategist
focused on solving hard business problems
focused on solving hard business problems
with deep user research
Master's in Human Computer Interaction @ Institute of Design
Master's in Human Computer Interaction @ Institute of Design
Previously @ IBM iX Consulting
Previously @ IBM iX Consulting
Brands I have worked with
Brands I have worked with
case studies
case studies
Designing a new pathway to Extracare program.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
Experience Strategy
Design Research


Mapping the Invisible
Service Blueprint for Home-Based Care Services
A service designed to streamline home modification for caregivers, from home assessment to verified support.
Service Design
Journey Management
Research through
Visual Modelling
Using design research to scale an evidence-based aging-in-place program across the United States.
Visual Design
Design Research
Systems Mapping


Mapping the Invisible
Service Blueprint for Home-Based Care Services
A service designed to streamline home modification for caregivers, from home assessment to verified support.
Service Design
Journey Management

Designing a new pathway to Extracare program.
Designing a new pathway to Extracare program.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
Design Research
Experience Strategy



Mapping the invisible
Service Blueprint for Home-Based
Care Services
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
Service Design
Journey Management

Research through
Visual Modelling
Mapping the invisible
Using design research to scale an evidence-based aging-in-place program across the United States.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
Design Research
Visual Design
Systems Mapping


Designing a new pathway to Extracare program.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.

Research through Visual Modelling
Using design research to scale an evidence-based aging-in-place program across the United States.


"An insight is observations, ideas, connections, which are not complete in themselves, but which catalyze a well and richly prepared ground into a completely different way of seeing the world."
"An insight is observations, ideas, connections, which are not complete in themselves, but which catalyze a well and richly prepared ground into a completely different way of seeing the world."
"An insight is observations, ideas, connections, which are not complete in themselves, but which catalyze a well and richly prepared ground into a completely different way of seeing the world."
Design Systems
Facilitation
Visual Design
User Interface Design
Product Design
User Experience Design
User Research
Service Design
Product Strategy
What I bring to the table ?
Digital experiences that engage users and help your startup stand out from day one




