An experience strategist ,
and UX researcher
A experience strategist ,
& UX researcher
focused on solving hard business problems
focused on solving hard business problems
with deep user research
Master's in Human Computer Interaction @ Institute of Design
Master's in Human Computer Interaction @ Institute of Design
Previously @ IBM iX Consulting
Previously @ IBM iX Consulting
Brands I have worked with
Brands I have worked with
case studies
case studies
Designing a new pathway to Extracare program.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
Experience Strategy
Design Research


Mapping the Invisible
Service Blueprint for Home-Based Care Services
A service designed to streamline home modification for caregivers, from home assessment to verified support.
Business Design
Service Design
Journey Management

Research through
Visual Modelling
Using design research to scale an evidence-based aging-in-place program across the United States.
Visual Design
Design Research
Systems Mapping
Research through
Visual Modelling
Using design research to scale an evidence-based aging-in-place program across the United States.
Visual Design
Design Research
Systems Mapping

Mapping the Cook
County Court System
Using design research to scale an evidence-based aging-in-place program across the United States.
Visual Design
Design Research
Systems Mapping


Mapping the Cook
County Court System
Using design research to scale an evidence-based aging-in-place program across the United States.
Co-Design
Design Research
Journey Mapping
Mapping the Invisible
Service Blueprint for Home-Based Care Services
A service designed to streamline home modification for caregivers, from home assessment to verified support.
Business Design
Service Design
Journey Management

Designing a new pathway to Extracare program.
Designing a new pathway to Extracare program.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
Design Research
Experience Strategy



Mapping the invisible
Service Blueprint for Home-Based
Care Services
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
Service Design
Journey Management

Research through
Visual Modelling
Mapping the invisible
Using design research to scale an evidence-based aging-in-place program across the United States.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.
Design Research
Visual Design
Systems Mapping


Designing a new pathway to Extracare program.
An experience strategy to increase Extra Care membership among non-members earlier in the journey.

Research through Visual Modelling
Using design research to scale an evidence-based aging-in-place program across the United States.


"An insight is observations, ideas, connections, which are not complete in themselves, but which catalyze a well and richly prepared ground into a completely different way of seeing the world."
"An insight is observations, ideas, connections, which are not complete in themselves, but which catalyze a well and richly prepared ground into a completely different way of seeing the world."
"An insight is observations, ideas, connections, which are not complete in themselves, but which catalyze a well and richly prepared ground into a completely different way of seeing the world."
Design Systems
Design Systems
Facilitation
Visual Design
User Interface Design
Product Design
User Experience Design
User Research
Service Design
Product Strategy
What I bring to the table ?
Digital experiences that engage users and help your startup stand out from day one




